Report on Zinemaldia & Technology, the section that the San Sebastian Festival, together with Tecnalia, Tabakalera and Petronor launched in 2018 to promote technologies applied to the audiovisual sector. One of its most outstanding activities is the 'Zinemaldia Startup Challenge', a public-private initiative that aims to promote the generation of new European business projects in the field of innovative technology applied to the audiovisual sector.